Energised Marketing Solutions for Businesses

Strategy and Planning

We can provide you with advice about strategy direction. This would involve an in depth meeting with you to collect information about your business or organisation in order to build a picture of your internal capabilities, unique selling points, target market, existing customer values etc. Outside of this, we will then undertake research into your market and competitors, formulise findings and recommend possible strategies. This will be presented in a report format.

Outsourced Marketing Team

This service is ideal for established business who want to take the next step and grow their business through effective marketing, but are not ready to employ a full-time marketing manager. We can provide your business or organisation with on-going assistance with strategy direction, production of, and management of the marketing plan and deliverables such as direct mail, advertising campaigns and marketing collateral, brand identity, website development, e marketing, research, event management, PR and much more.

Integration of Offline & Online Marketing Campaigns

We can help you with the integration of offline and online marketing campaigns and mediums, which will earn you a higher return on your investment. Customers gather information from many different sources at different times in their buying cycle. The information sources may be offline or online.

Each time your message is received by the customer; this will build an impression about your company and the products/services you offer and amounts to the overall customer's perception about your brand. The way to visualise this is that you provide the necessary information/evidence to satisfy the need the customer has to believe they are about to make a good purchasing decision, which helps alleviate stress associated with making a poor purchasing decision. So, if your branding and message are equally proportioned and consistent across both your offline and online marketing channels, then this will create more touch points with the customer to capture and retain their attention.

Here are a few examples to get you thinking about how you can integrate your offline and online marketing.

Offine customers can be sent emails to invite them to online events; direct mail teasers can be used with online discounts/offers; offline advertising can direct customers online where they can provide opinions and views for your product/service reviews; and contacts gathered online can be invited to attend trade exhibitions and conferences.

So, if you want to create synergy and achieve the best ROI, call us today to discuss how we can help you to roll out your offline and online campaigns simultaneously.